Brand Standards Guide cover

Welcome to the brand standards website for Virginia Commonwealth University

This website is designed to provide guidelines for the proper use of VCU graphic elements in print pieces as well as on the Web.

Here you will find the latest version of our brand standards guide, which features updated information for using the VCU brand marks in print and on the Web, as well as social media and editorial style guidelines.

These brand marks, as well as templates for Web and print materials and co-brand marks adapted for school-level use, are available in our downloads section.

As we transition into a new brand identity, additional guidelines will be published, including information on email graphics and signage. The university community is encouraged to share any comments or questions about the VCU brand standards.

VCU Medical Center and other clinical marks are now under the VCU Health brand. Visit for more information, logo downloads, etc.